| Why The Creativity Mission | Puneet Bhatnagar |
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Why “The Creativity Mission”? |
| It all started with an innocent question. |
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| I was Creative Director at one of the premier advertising agencies in Mumbai. |
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| During a visit to my native place, one of my uncles asked me : |
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| How will it help the nation if you create 10 more advertising campaigns? |
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| Why don’t you share those creative techniques with farmers? Housewives? Businessmen? |
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| Perhaps that will impact the nation more. |
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| I replied with usual “advertising is good for the economy” stuff. But deep in my heart I knew he was correct. |
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| Now the Creativity Mission is my true answer to that question. |
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| It is an initiative to make creativity a priority in life and business. |
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| It’s about creating ideas and then making them happen. To facilitate systems which make innovation possible from boardrooms to village squares. From factories to home kitchens. |
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| It’s just an initiative right now. Let us join hands. Only then will it be a movement. |
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| Know us more: Puneet Bhatnagar |
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